Hopefully plat boosts its sales.
I'm not sure why the plat box covers are so ugly. I reckon if they actually gave them an alternate box cover that didn't suck people would be more inclined to buy them.
As it is, I can't bring myself to ever buy one of those platinum cover games as they're downright (f)ugly. When I got infamous, I made sure to get the original cover and not the platinum one.
I want this game to sell many millions more. It deserves it....(how many times have you heard that before :P)