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It's just a very insufficient offer.  They need to give PS3s with the TVs.  Pricing can be worked out so they still make a profit on the package, meanwhile they are moving more of the TVs and more PS3s (which are also blu-ray players).  The promotion last holiday went well; it should be permanent...perhaps not with such heavy price discounting, but some degree of synergistic savings when a customer buys a PS3 and a Bravia at the same time.