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People assume that this is trying to squeeze out other ad providers, but I'm not convinced that's the case.

First off, analytics aren't strictly necessary to serve ads. It might reduce some of the targeting, but as a consumer I'm a little creeped out by the idea of targeted ads, anyway.

Secondly, if you look in the comments, one iPhone analytics company has already found itself to be clear of the restriction. Looks like I might still be targeted after all...

And finally, I think it's just as likely that these more restrictive rules are a response to things like this:

http://justanothermobilemonday.com/Wordpress/2009/11/11/popular-iphone-developer-storm8-sued-for-stealing-users-personal-information/



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
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