I think there is a lot you guys are missing. First of all, it takes months (like at least 6 months) to start producing more Wii's. This is because it takes time to get a whole new factory up and running. So Nintendo has to ask themselves "Will we need more than 1.8 million Wii's a month in 6-8 months or is this temporary holiday buzz that will die down?" Keep in mind, this is a rare situation. It isnt like Nintendo KNOWS the right answer. The Wii being sold out a year after release is crazy. They need to guess whether there will be enough demand for another year, essentially. So how does this all tie in to the news? Well, Nintendo wants to make sure they are putting the Wii's where they need to go (Where there is demand). Right now, it is everywhere. Bod made it clear that this new policy will effect us past the holiday as well though. It is a GOOD business strategy. The DS is selling well, but they are not sold out. So Nintendo says "Hey. If you can sell more, we'll send you more Wii's" It creates competition and it gets more DS's out of the stores and into hands of customers. It also allows Wii's to be shipped to places where Nintendo products are most popular. I dont see how this new policy is bad in any way.
Brian ZuckerGeneral PR Manager, VGChartzbzucker@vgchartz.com
