People expect the price of the PS3 to continually plummet and reach 200 price point before either of the other consoles. The PS3 dropped in price so fast out of desperation, because if it was still 600 dollars it would be getting raped right now. The cost to produce them has dropped, but that doesn't change the fact they are losing money and dropped the price out of desperation. They sold an insurance division for billions to fund the price drop, they took out everything they could for the 40 gig to save pennies (and try to force people to buy PS3 games).
It's not getting another 100 dollar price drop any time even remotely soon. At some point they will balance market leadership with profits and decide it's smarter to stop selling them at a loss, and take their position in the market and make money. As soon as they get into a position that 3rd parties will be comfortable making games for them, and there is enough of an install base to buy those games, they will be happy. Being #1 doesn't mean jack if they lose billions in the process. They will start selling it a profit to make shareholders happy rather than drop the price another 100 dollars just to make fanboys happy.
You can find me on facebook as Markus Van Rijn, if you friend me just mention you're from VGchartz and who you are here.
