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Fuzzmosis said:
I don't quite agree with pressuring retailers. Seems a bit too like Nintendo of old.

Go too far, and it doesn't take long for a single slip and the fall isn't cushioned by happy retail support who were well rewarded with stocking your product.

It's not pressure, it's a bribe.  All stores get bribes from the 3 major game companies.  Sony offers discounts on their systems and vacations and stuff to employees of the stores who sell the most.  Microsoft offers discounts as well including on all of their products.  This bribe is just a little more straightforward.