In the UK It's the same as killzone, not many people knew about the God Of War series that I knew of. First I heard of it was when GoW 3 was announced and people were hyping it up.
Very little advertising in the UK, no hype up until launch and no deal on in the supermarkets. One of the reasons MW2 had such huge first day sales in the UK was the hype and the supermarkets selling it for £26, I didn't even really want MW2 but queued at 7am in the supermarket for it!
If MW2 had the same advertising, price and marketting that GOW 3 had in the UK I think that would have had similar less than amazing sales.
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