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W29 on 12 December 2007
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gebx said:

"Microsoft Corp.'s Japan unit aims to double the number of game titles for the Xbox 360 console in Japan to 500 by the end of 2008, a senior official said in a recent interview with Jiji Press.

New titles may include a sequel to the blockbuster Blue Dragon, said Takashi Sensui, executive officer and chief of the home and entertainment division of Tokyo-based Microsoft Co.

The Xbox 360 has been struggling in Japan as cumulative sales have totaled about 500,000 units since it was released in December 2005. But Senui said the console can win over hard-core gamers and that reaching one million units in sales is not far."

http://www.japancorp.net/Article.Asp?Art_ID=16369

This says two things - #1 Microsoft isn't giving up on Japan and #2 it's targeting the japanese hardcore gamers.

I like the fact that they have two different strategies for NA and Japan, one targets NA casuals and the other Japan Hardcore and it makes sense since there's no way it could touch the Wii in the Japanese casual market.


Good news gebx, I only payed clost attention to your post since it relates to positive feedback on how Microsoft is trying in Japan. Unlike skimming past to troll posts....