I like the Gears 2 commercial better than the Gears 1 one, but they aired the bejeezus out of the Gears 1 one. Gears 3's is pretty awesome as well.
On the other hand, I think Lost Odyssey's is freaking awesome as well. I watch that with Gears 2's quite often.
Microsoft or whoever they outsource their marketing to should be holding seminars on advertising imo. The Halo 3 Believe ads were awesome as well.









