Which new IP this gen do you think has the best commercial(s)?

[twesterm]

rocketpig said:

panasonic23 said:

Gears of War 2: Last Day http://www.youtube.com/watch?v=FL_ZjJgbDmc&feature=fvst

Another brilliant choice because it somewhat mocked the game itself.

We all knew how it was going to go but didn't care. Genius.

But you have to dock a few points for drawing attention to the hilariously bad MAAAAARRRRIAAAAAA!!! scene.

I watched them both again and I still really like the Mad World trailer but that one just isn't really as good, can't really put my finger on it.