Well like anything, overexposure is a bad thing. I think we are all hearing about Tiger Woods in the golf world or in the case of Nancy Grace, the exploitation of awful events in local setting for her own bitching about her crazy agenda. Problem with overexposure is not only annoying those who pay attention, but it leads to apathy. Unfortunately in our time and day with such a pervasive media, it comes with the territory. With 24 hour cable networks, internet updated more times in one second than politician's opinions, and the ability for everyday people to have their own content for the world to view there will be overexposure for any event.
So it's not surprising people will feel that way especially towards a political party which even before the mass media would get numerous amounts of attention. In America Bush and Obama have been the first presidents to really undergo this 24 hour cable and unlimited internet media world and I think we have seen how that has played out. I personally think it is turning away my generation because aside from the easily corrupted by the older generation, most are just tired of hearing about the things every second. I know numerous amounts of friends who were tired of the health care debate and having to respond to the same questions and same arguments every day.
So yes the political party campaigns that take advantage of this are definitely to blame, but I think most of the blame rests on the expansion of media in the 21st century. Even worse from it, in my opinion, is the ability for anti-intellectualism and polarization to spread from it. And really I think that's what makes these politics and agendas come off as exacerbating and makes my generation apathetic about it: this sense anti-intellectualism and forced polarization being spread through these mass media outlets that just turn the younger generation away.
