For those suggesting the 360 had no competion in it's first year, you are only correct if you are referring to 'next-gen' competition.
It still had however:
PS2 competition: This thing is still competition now. Back when the 360 came out, anyone wanting a console had the option of the 360 or PS2. The PS2 was cheaper and had a huge range of games. Don't rule out the fact that it is old tech when the parents are deciding if it is worth spending 2x extra for 'something that plays games'
Hype competition: The Wii and PS3, while a year away, were *only* a year away. Many people won't buy a console until they see what the competition has to offer. Don't underestimate the power of product hype.







