The 3rd party companies have to learn the wonders of advertising. Without ads and promotional stuff Nintendo games would be nowhere near their current success.
Of course, you can't throw in the big TV ads when you start but it's the way it goes with everything. Start small, grow big. There are so many ways to get your game known, yet 98% of 3rd party publishers don't give a damn and cry about weak sales.
This is to help you if you couldn't read between the lines in this topic :P







