The question was ... Which company is larger? The answer is clearly Sony. They have more market reach / assets . They make the least amount of profit currently, but like anything when you have your hands in 100 different pots, you eventually will strike gold and that is the reasoning for this. If Sony gets certain aspects of it's business on track, they clearly have great earning potential due to their sheer size.
Microsoft clearly is in the best position of the big three. They have relatively healthy margins and also have a good amount of assets but not so many that they are getting burnt in many areas like Sony. They are the second largest company and sit in the middle of Sony and Nintendo but sit in an ideal spot to expand a bit but remain pretty constant and stable with a stranglehold over the PC market.
Nintendo is the most financially responsible company, but without a doubt the smallest company of three. They really don't have nearly the same amount of assets as MS or Sony. They are the most suspect to a sudden downturn in business severely hurting them due to their size due to their lack of assets. Although their small footprint aids them in the regard that they can avoid the chaos that Sony has subjected itself to by being involved in 1000 different venues.
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