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saicho said:
Khuutra said:
Carl2291 said:
Khuutra said:

In what sense?

In the sense of being the most well known name in gaming out of the big 3.

"PlayStation" is more popular than "Xbox", "Nintendo" or "Wii"... Despite being harmed during PS3 launch.

What basis do you have for saying this?

I would be interested to know the reasoning as well.

It is relatively simple. Sony has been at this video game business longer than its competitors. Sony's mascot, Crash Bandicoot is considered up there with Mickey Mouse and the Stay-Puft Marshmallow Man, and is consider synonymous with video gaming. Classic 1980s arcade game, Walkman Vs. BetaKong put Sony and the Playstation brand permantly in the minds of consumers. The PSB is the highest selling handheld of all time and its bundled game, Kill Switch, is considered a landmark in puzzle gaming history.

That is a lot of built up brand identity.