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if it's not worth that much to you don't buy it day one...
it is VERY rare that i buy any game in the first week because deals will come soon enough.

as long as most of the sells come in the first couple of weeks although ppl should know that the price will fall rapidly after just a few weeks the publishers seem to have a good point.
they'll see how far up they can go... and as MW2 sells showed they seem to not have hit the ceiling yet.
the only one to blame are the customers who still bought it in droves at full price.