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It's cheaper this way. If you read Takahashis books, you'd know they could have had Square for $4 billion, but now we know what we know that would have been a tragic waste. Obviously they're expanding what with all the new endevours that are to come (Xbox 3, Natal etc) and when it's right they'll spash out.

Microsofts got where it has this gen on the basis of doing it their way and it's worked. Let them be.