even if it's true EA still have many sport series where they wouldn't have any problem in making them exclusive(Tiger Woods and all those junior basketball/american football thingy) and if they would give exclusive content to MS with all the other games it would still kill other consoles and ms wouldn't even have to pay for whole EA - they would have to make an exclusivity/timed exclusivity deal for all the titles released in certain period of time.
imagine series like EA Sports MMA/Fight Night, Need For Speed, Rock Band, Skate, Medal of Honor, Battlefield, Burnout, Dragon Age, Dead Space and all the other titles going to just one platform while every sports game getting superior version on one that console. no matter what sony/nintendo would do people will follow those series. seriously Sims 4 being exclusive for one home console? that's 10+mln consoles sold to casual gamers alone.
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