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Ail said:

You don't buy an Iphone to game.
You buy it as a phone and internet surfing portable and then you discover gaming on it thats why the price comparison is meaningless...

The Iphone is a phone that does gaming on top for almost free, if you look at it that way the price comparison isn't so bad anymore...

The people they will mostly attract are those new or coming back to gaming, the same way Nintendo did with the Wii.

Apple won't steal current DS and PSP customers, they will steal the future ones...

In that sense they are not so much competing with the DS as with the successor of the DS...

Indeed, Sony and Nintendo just got some real competition in the handheld market. This is to compete directly with 3DS and PSP2, Sony and Nintendo need to come out with something, and fast, Apple will beat them to the market, they have the power of their exclusive 1st parties, will be interesting to see. Sony needs to completely revamp the PSP, needs improvement in almost all areas. Nintendo will be the least powerful HW again and it'll bet on 3D being the diffentiator.