Sony: Arrogance from recent years “has now gone”

[Strike24]

wfz said:

I thought their new ad was extremely arrogant and threw unnecessary jabs at Natal and the Wii Remote.

Even if it was just an internet viral ad (did I hear that correctly?), it's still arrogant as hell.

My first reaction to this article is a positive one, and I'm glad and can't wait to see what they change their corporate face into.

But then I start to think about it and their new ads are just as arrogant as their old ones. So I'm not really sure what to take from all of this.

Halp!

Lately, seems like Sony's all over the agressive advertising. But I've learn to take what companies, especially PR, says about their image with a grain of salt.

Much like when Kotick tried to explain how he wasn't a complete ass trying to destroy the industry.

http://www.destructoid.com/bobby-kotick-says-he-isn-t-a-dick-164497.phtml