Alic0004 said:
WoW sucks you in because you start to feel like you have an obligation to the other players you meet and the friends you make. The social aspect of games like WoW is way beyond what you find in most console games, many of which don't even encourage you to play with the same people more than once (random matchmaking).
Quitting WoW doesn't just mean not playing the game any more, it means dropping every friendship you've made inside the game, often forever, because if you ever want to go back you'll be much lower level than your old friends. So you not only lose the experience of playing the game, you lose what for many people is their main social activity, their most active set of relationships, and their favorite topic of conversation with friends. (In-game friends, but friends all the same.)
It also means giving up on your ambition to reach the highest level, or (assuming you're at the cap) your ambition of having the best gear or stats of anyone on your server, or anyone in your guild. These things have a strange power when you're in a virtual world with thousands of other people.
I think the draw of WoW goes way beyond the gameplay itself, which is what most games attempt to draw you in with.
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There was also an article recently that explains how WoW is pretty much a slot machine.
http://www.cracked.com/article_18461_5-creepy-ways-video-games-are-trying-to-get-you-addicted.html
