From a strategic business standpoint, they will have a lot more to gain by winning blu-ray standards than they will with winning the PS3 gaming generation.
Video formats can last for a long time, much longer than a console generation, even if digital downloads take hold. There's just too many other regions that don't have access to high speed bandwidth and most places do not have the infrastructure for it for at least a decade.
They were so high off of the domination of the PS1 and PS2 that they didn't seriously take nintendo or MS to be a threat and so they were fine with the risk/reward structure.
The thing is that they can always regain dominance with the PS4 in a few years, you can't do that with HD format. And regardless of their performance, if you look at the records, the PS1 and PS2 didn't actually make Sony that much money compared to the size of the prize that the movie industry is offering.
Thats the main thing I dislike Sony for, they were willing to sacrifice the gaming industry by using it as a trojan horse to push yet another proprietary format upon the world.
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