I agree with the people who say that it wasn't arrogance in marketing but price and lack of great games that hurt their initial sales. But, Kuturagi was right. People did buy it at $600 (I was one). Just not many people.
As for the ads, the initial ones were just bizarre and probably over the heads of most people. The new ones are funny and appeal to a wider audience. I don't see the "It Only Does Everything" campaign as arrogant, just funny.







