So, its 35,000 yen or about $350.
I think it will sell through the roof.
Also, its not a rip off.
It will have a colored Wii ($240 value, less Wii Sports)
2 full controllers ($60 value there)
SSBB ($50 value)
So, they are taking out Wii Sports ($10 value) and giving you a bigger game + extra controller. Really, it all breaks even. Just a different promo. Unlike the 360 Halo edition that costs $50 more w/o anything different other than a paint job.