| makingmusic476 said: He's saying he feels they no longer convey arrogance via their marketing, not that they no longer harbor any actual feelings of arrogance. He's strictly talking advertising here. |
Indeed... I'm glad that he said this publicly since that's what i've been saying all along. Most of their advertisments were fine, like their second line however they were arrogant and they were front runner advertisments... when the PS3 wasn't the frontrunner.
The Kevin Butler adds were the first American adds that weren't arrogant in some way, which is good because while arrogance does work in adds... it tends to only work when you have something you can be arrogant about that the buying consumer cares about.
For example, were Sega commercials arrogant? Hell yes. However they were arrogant about something people cared about... their mature games vs the Nintendo and SNES systems, something a decent sized part of the market cared about. Power of the system... that's an abstract thing, it doesn't really mean anything to the market.
Those first adds were high conception arrogance that had no context, by the time the second ad campaign came out... the ship had sailed on that. It was the Kevin Butler adds that turned it around.
