Ssenkahdavic on 06 April 2010
"With our campaign now, we kind of knocked off all those obstacles. The arrogance I think has gone away," Dille said. "We kind of gotten back to our mojo with the sense of humor that people came to know and love with early PlayStation advertising. I think it's just a more likable connection to the consumer."
Nice read. It is good to see Sony admitting (and fixing) their arrogant ways. The fact that they were flaunting their nose dragging on the ceiling almost made me ashamed to be a Sony fan.
