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I have at least 30 people around me with a wii console. ALL of them have modchipped consoles... NONE of them EVER bought a single wii game. When they like the games they download, they download the hi-res covers from the internet, get some blank dvd boxes, and gather them in the shelf. The same is true for ALL local PC gamers I know (with 1... yes, ONE exception... a friend who buys games from Steam). So, if you think piracy doesn't affect the industry, you may want to know the country I live: http://www.gamasutra.com/view/news/26645/Analysis_Inside_Brazils_Video_Game_Ecosystem.php