Reasonable on 05 April 2010
Giving him the benefit of the doubt it could be no more than basic cultural view of marketing hyperbole.
The video is standard for US I'd say, however from a more European standpoint it seems a little 'too much' as it is clearly fake vs something credible.
However, as others have noted, it is more intended as a 'what if' video and fits within established boundaries for such material, so I think he's kind of making comments about nothing really.
Try to be reasonable... its easier than you think...
