pach-Attack: Alan wake will sell a couple million copies!

[Squilliam]

I want at least 2.5->3M sales. 45 Developers X 100k per year X 5 = $22.5M, say $25M + 20M advertising and you get $45M and then they want to aim for about $100M in revenue after material costs and retailer margins to give them a nice royalty payment for being such cool dudes.