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Platform king - Mario, no clone could ever dethroned him, all hail the KING
Shooter king - Used to be Halo, COD dethroned him, KZ not even close, Gears is much bigger, too much competition in the field, underage shooter rabid boys are all on LIVE
RPG king - well, JRPG simply dont sell like FF7 anymore, and after the double multiplat sales of FF13, Square-Enix boss would be crazy not to make next one multiplat (FF14 dont count)
Motion king - Wii is motion and motion is Wii, sorry Move and Natal

Only king Sony has:
Driving simulator - GT the King, yep Sony still has it

So to get a new 10 million seller, must look into new genre for the console, which is:

MMORPG - just ask 10s of millions of World Of Warcraft players who got no life watsoever, also the occasional drop dead incidents in Korea/China. Its the next big thing waiting to happen

And Free Realms just cross 10 million user base today on its 1 year annivesary!! So Free Realms and DC Universe will be THE next big bet!! Wait for DC Universe to explode at E3!!