Declan on 31 March 2010
55,000 is around 10% of Ubi's expected lifetime sales worldwide.
Anyone know why most of their advertising is in mags and on websites that are already hyping this game for them? I would have thought spending that advertising money reaching out to the kind of Wii owners who don't already know about this game would have been a better investment and resulted in better sales, which I think is what they did with the original that sold double their estimates sales for this.
I wonder - do you predict the lifetime sales of a game and cut your advertising budget accordingly, or do you decide to cut the budget and then adjust your prediction and just hope for the best?
