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Damnyouall said:
If the BUYER didn't agree to those terms prior to buying the PS3, they are invalid.

This is how EULA works though, if you don't agree, you should be able to return it, full price, within 30 days. The idea here with EULA is that you don't buy games, you buy licenses to play games. Plenty of people don't know this though, and if you keep it past 30 days, it is assumed (in US law at least) that you agree with the terms, whether you know about it or not. Ignorance is never a proper excuse. You don't to sign something to give your consent when it comes to products. 

So with the EULA, you could be completely unaware that you actually "sign" a contract 30 days after purchase of a game. I'm assuming a similar thing is at work here. Please note, I don't know how this works in EU law, I just giving a point of reference based off of US law.