Thoughts on the PSP2 and the future of Sony portables.

[Khuutra]

Procrastinato said:

Khuutra said:

Right, it was high-priced, but it was priced low enough to serve a market that nobody else was catering to. That's kind of the definition of blue ocean: a place where there's no competition. And when it came out, the Walkman had no competition whatsoever as a truly portable, discreet music player.

I guess I would argue that there is no blue ocean in the handheld market, any longer... or rather, if there is one, Sony will have to discover it, and it can't include the iTouch demographic or DS demographic or PSP demographic, or at least has to be significantly larger than those demographics to qualify. I guess I was referring to "Blue Ocean" as in "mass market appeal", which is how it was being referred to, in previous elements of this discussion. Sony devices rarely have mass market appeal, because they are usually the "high end"... that was my point. Sony isn't shooting for marketshare, per unit, they're shooting for marketshare, per revenue dollar.

That is a fair way to look at it; I admit that I cannot say how Sony is going to approach this, or that I have any articular idea about what to expect.