Thoughts on the PSP2 and the future of Sony portables.

[Khuutra]

Procrastinato said:

Khuutra said:

Procrastinato said:
Sony doesn't care about the blue ocean. They never have. They leave that to Samsung, Panasonic, Nintendo, etc.

The Walkman is probably the best example of a blue ocean device in.... well I can't really think of a better one in electronics.

The walkman wasn't a cheap device, at the time, and as the device progressed, the Sony version was always the highest quality, and the highest priced. You can't really call it a "blue ocean" device, in that regard. Sony invented it, thus it was popular... when it was copied, Sony stuck with the high-end. Unless they utterly re-invent the handheld, they'll be going with the high-end, and not the blue ocean.

Right, it was high-priced, but it was priced low enough to serve a market that nobody else was catering to. That's kind of the definition of blue ocean: a place where there's no competition. And when it came out, the Walkman had no competition whatsoever as a truly portable, discreet music player.