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Khuutra said:
Procrastinato said:
Sony doesn't care about the blue ocean. They never have. They leave that to Samsung, Panasonic, Nintendo, etc.

The Walkman is probably the best example of a blue ocean device in.... well I can't really think of a better one in electronics.


The walkman wasn't a cheap device, at the time, and as the device progressed, the Sony version was always the highest quality, and the highest priced. You can't really call it a "blue ocean" device, in that regard. Sony invented it, thus it was popular... when it was copied, Sony stuck with the high-end. Unless they utterly re-invent the handheld, they'll be going with the high-end, and not the blue ocean.