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Well, considering the whole point of a demo is to make you want to buy a game, by letting you play a small portion of it (or an "example" level), if you don't like the demo, why would you buy the game?  The purpose of a demo is to let you "try out" a game, hopefully to get you hooked.  But if you don't like it, either it's a bad demo or you won't like the game.  Chances are, it's the latter.  Demos can turn people away from a game just as easily as they can get people excited for it, so developers should make sure their demo is good quality and reflective of their game.