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Halo Reach is a win-win (sales-critical reception). GT5 will sell bucketloads too, but where it will outdo Halo Reach is moving hardware. Also, GT5 will be more revolutionary for a racing game than Halo Reach for a FPS. But who's gonna make more profit in the end between developers? definitely Bungie and Microsoft. GT5 is much much bigger, expensive, and took almost 4 years to complete. Halo Reach will recoup R&D costs just with pre-orders, GT5 not so much (although GT5:Prologue helped a lot).