Garnett on 22 March 2010
"And were certainly not interested in gimmicks and were certainly not interested in conventional thinking" Sony E3 2006
Conventional -"ordinary rather than different or original"
Gimmick- "a concealed, usually devious aspect or feature of something, as a plan or deal:"
Sounds like the MOVE to me.
Jack Tretton give it up you suck, now KB thats a bad ass.
