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I dont agree that there is a "SIGNIFICANT" overlap. there is but its not on the level the the companies are focusing their advertisements or products on the same age group. wii consoles were geared to casual gamers. check link: http://www.businessinsider.com/wiis-secret-to-success-young-boys-and-old-women-2009-2  hence the different market. people make hard choices between xbox or ps3. not xbox or wii and ps3 or wii. usually people have xbox and the wii or ps3 and the wii.

wii offers a different experience compared to the ps3 or xbox.