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Well lets think about this. Sony probably knows Microsoft is going to cut the price on the xbox this holiday season or even after E3. Right now the PS3 is either breaking even or giving Sony a little profit. Sony knows they have to cut the price to compete with Microsoft. If they cut the price later this year than once again they will either be losing money or barely breaking even. Why do you guys think games like final fantasy 13, heavy rain, god of war 3, etc are releasing early this year? They want to sell as much consoles as they can and make a profit before they need to cut the price.