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Holesome on 19 March 2010
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chaospluto said:
twesterm said:

Why would they drop the price?

  1. They're the cheapest console already, they don't need to be cheaper-er.
  2. They're gearing up for a huge launch (Natal), there's no need to drop the price.

I really don't see this happening.

Agreed.

For MS to succeed with the Natal solution they will need to offer it to EVERY new 360 customer bundled in.  The problem is that consumers are less likely to buy 360's for more cost even with Natal bundled in and they need to keep ahead of the pressures of the Sony Wand and BR.  In addition MS needs additional momentum to keep or add sales momentum for another one or two years, still allow them to offer periodic incentive price drops, and still make profit.  The possiblity of the slim might solve all of this if it's being released at the same time as Natal.  The 360 and Natal could be bundled together keeping the consoles at the same or slightly lower than the current retail value.  The new redesign might also should also help reduce support and warranty costs saving them even more.