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libellule said:
MS accepted to help them advertise the game and they got the exclusivity in the same time
+ an exclusive bundle (of course MS is paying the game included in it too)


Sony did it for Assassin Creed 2 (perhaps the 1 too)

Link?

 

The real reason is that everyone knows that FF13 is on PS3 and SE just wants the 360 version to sell and make profits.