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^I agree that the report only states that households that buy movie games spend more money on playstation products.  BUT the implication from reading the report is that PS3 owners buy more movie tie-in games.  I also hold that the ten dollar difference in games (assuming these households only buy new games) is not enough to account for the difference seen in the study.  

However, without access to the actual data neither one of us can claim we are right.  We will just have to agree to disagree. 

 

I, however, do not agree with the thinking that Wii owners, in general, are more likely to buy games based on tie-ins and licensing.  I'd argue that the so-called 'hardcore' gamers are actually more susceptible to such things (the report actually mentions that buyers of movie tie-in games tend to buy games from specialty stores). 

Whether I am right or you are right, my original point still stands: there is no data that that supports the notion that Wii owners are more likely than PS3 or XBOX owners to buy games based on tie-ins or, as the original poster put it, on the covers.