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SnakeEyez said:
I don't think so, not yet anyways. The Xbox brand is only really strong in NA, the Playstation brand is known worldwide.

this. it's being driven right now by sony's failures and the xbox's strengths in english speaking areas (pretty much NA). i'd say it's pretty close but i'm probably biased, since i live in NA.
i've had at least one console in my home every gen since the nes and i can tell you one thing. my italian grandmother who doesn't speak a word of english, has a 2nd grade education and doesn't know how to turn on a computer has mistakenly called video games in general "oou neentendo" or  "playstay-sho" but never has she or will she be calling anything an "icks boox" anytime soon.
now that's recognition