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The answer is obviously yes it is currently just as big of a brand as Playstation is. Look at the front page of this site. The 360 is still 6 million units ahead of PS3. Thats a pretty significant amount tbh.

In terms of LIFETIME, no the Xbox brand hasn't done the amount of things that Sony has but then again it also hasn't been around near as long.

Fact is despite what certain members of this site will tell you, the 360 has really put a hurting on the Playstation brand, just compare the sales of PS2 vs the Original Xbox. A lot of posters on here like to completely ignore everything thats happened this gen because since the Slim launch the PS3 has outsold the 360. What they fail to realize is just how much market share Sony has lost and how much MS has gained.