tarheel91 on 15 March 2010
This is almost a year old. For those who don't understand, Audi posted a picture of their new A4, and was challenging BMW's 3 series with the whole "Your move" thing. Then, a BMW dealer in the area puts up THAT billboard, which features an M3, the highest performance car in the 3 Series. It kind of destroys the RS4 (the highest performance car in Audi group of 4's) in all comparisons, also.
Audi responded with this:
That's the R8, Audi's supercar. BMW doesn't actually have a supercar, so it's had for it to come up with any sort of comeback.
However, BMW quickly removed their ad, and without context, the Audi ad just came off as insulting consumers. Basically, Audi got owned.
