Sony named 10th most innovative company. Where is Nintendo?

[omgwtfbbq]

your mother said:

Although I understand this list is not focused on gaming but on businesses as a whole, from a strict innovative viewpoint I fail to see why some of these companies are on the list at all.

In fact, most of the top companies are there because of their marketing skills more than their contributions towards innovation.

Apple: There are many outstanding mp3 players that have won product design awards (www.red-dot.de); Apple knows their marketing,

Google: There are many search engines; Google knows their marketing (remember their "we only focus on search"?)

Toyota: Their Prius is actually not nearly as environmentally friendly as they claim it to be (http://omidr.typepad.com/torque/2007/03/toyotas_prius_i.html); Toyota knows their marketing

And on, and on, and on...

And all this Nintendo vs Sony vs Microsoft stuff? Give it a rest, guys. The list is not about consoles.

well marketed companies will always get the "innovative" view, because that's generally how they sell themselves.

Google, however, are an exception in this case, Google are on the list not because of great marketing, since they do not market at all. They are on the list because their search algorithm was innovative, and it gave better results. They became popular through word of mouth alone.

Of course, they haven't really done much innovative since then, but don't discount the reason why they're where they are.