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Maneco said:
Sony won't steal the Wii audience unless the PSMove is cheaper than a Wii Remote + Nunchuk. Assuming all Wii Remotes come with WM+ at US$60 and Nunchuk for US$25, it'll still be cheaper than Move (estimated to cost US$100). And if you don't have the console, you still have to think on its costs, too. PlayStation religious fans will buy it, but I'm unsure if grandma and grandpa will do the same.

That $100 is for the starter kit. That comes with the eye toy, "move", and a game. Each additional one after it would probably cost about as much as a Wiimote