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They don't need to make the achievements any easier to earn.

It's completely up to the developer if they want to give players "point padder games" to boost scores, or just get them to rent the game if it's a weak game, or if they want to have players go for hours searching for an elusive, tiny achievement worth 5 or 10 points.

There's no real benefit for higher gamer scores, you don't have to unlock any points to see more out of your games.

As far as gaming specifically for individual achievements; it all depends on how much time you have to kill on a given game. The poll shows most people don't have the luxury of doing this for the vast majority of games, bought rented or otherwise played.