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amp316 said: My final point is this. Sony fans like Sony. Nintendo fans like Nintendo. What Sony is doing reminds me of when Coca-Cola introduced New Coke because they were losing to Pepsi at the time. They made Coke taste more like Pepsi and no one liked it. People that liked Coke still wanted Coke and not Pepsi in a Coke can. Sony is turning into the New Coke and will be in trouble unless they bring back Coca-Cola Classic. |
RolStoppable said:
The analogy to New Coke is fantastic.
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No it isn't because it is incorrect in its grasping of what actually occurred.
the fact is that Coke fans did like the taste of New Coke, and preferred it to both Pepsi and original Coke in blind taste tests. the opposition to New Coke was that they pulled original Coke off the market, and consumers were angry they couldn't get the original anymore and thus boycotted New Coke to voice that. unfortunately, the damage was done to New Coke and Coke could never recover it from that. this is one of the most basic branding case studies taught in intro Brand Management classes and isn't hard to grasp. perhaps some of you should actually educate yourselves on these things before trying to use them, because the New Coke example actually contradicts what you are trying to assert.
the lesson learned from New Coke is that if Sony makes all games like Wii games and stops producing next-gen games, they will lose their fans, just like Coke did when it stopped providing original Coke. But if Sony provides the same great Next Gen games alongside with Wii like games, just like Coke should have kept both formulas on the market, they won't lose fans. That's what the New Coke example ACTUALLY proves. way to defeat your own position.
I love it when people who don't know what they are talking about actually defeat their own argument.
